The Unicorn; Blue Apron; 独角兽企业; 58/174

The Unicorn; Blue Apron; 独角兽企业; 58/174


58.Blue Apron

Company Information

Valuation $2 billion
Sector Software
Headquarters New York, N.Y.
Founded 2012
CEO Matt Salzburg

Our Story

In the summer of 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak tested the first Blue Apron recipes in their tiny New York City apartments. Their goal was to make the experience of cooking with quality produce and specialty ingredients accessible to everyone, no matter where they live or how busy they are. The three hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback.

Three years later, Blue Apron has expanded tremendously and as a team, we work every day to live and breathe our mission. We send over 3 million meals per month to our home chefs nationwide, and we have thousands of employees that work across four offices to ensure each customer gets the highest quality product every week.

Worn by apprentice chefs in France, the Blue Apron has become a symbol of lifelong learning in cooking. Since the beginning, the entire Blue Apron team has been awed by the dedication of our customers to their culinary education. We’re thrilled to be welcomed into our customers homes and part of their weekly cooking routine.

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