The Honest Company

The Honest Company is a consumer goods company, co-founded by actress Jessica Alba, that emphasizes non-toxic household products to supply the marketplace for ethical consumerism. The company had $170 million in 2014 sales and was valued at $1.7 billion as of August 2015. The company has raised multiple rounds of venture capital and anticipates an initial public offering in the near future. Honest serves the United States and Canada. The company has been the subject of some controversy.

Brian S. Lee is an American serial entrepreneur who co-founded Legalzoom.com, ShoeDazzle.com, and The Honest Company.

Before his startup career, Lee was an attorney with Skadden, Arps, Slate, Meagher & Flom and a former manager at Deloitte. Lee attended Servite High School in Anaheim, graduated with at B.A. in Economics/Business from UCLA and received his J.D. from UCLA School of Law.