IronSource

ironSource is an online software and mobile distribution company backed by Carmel Ventures, a Viola Group affiliate. ironSource is the company behind brands such as MobileCore (The mobile SDK platform) and MediaCore (Algorithmic media buying infrastructure). The main product of ironSource is InstallCore, an SDK (Software Development Kit) for the creation of web based software installers with an integrated download manager and advertising component. It supports over 100 million software installs per month. According to the company,[3] The platform claims to shorten download time and to ease the install experience.[4] but also offer ad supported products before installing the main software. The company help developers monetizes software downloads by advertising an ad supported installs, and is part of the so-called Download Valley[5][6] in Israel. ironSource is currently valued at more than $1 Billion (105 Million in received funding).[7]

On September 2015 ironSource has merged SuperSonic into its mobile operation for a price estimated to be $200 million. The new organization will have a total of 800 employees with half dedicated to R&D.

Tomer Bar-Zeev is the Co-Founder and CEO of ironSource, a world leading digital distribution company. He was also the Co-founder and CEO of FoxTab, a popular 3D tab management Firefox browser add-on, which joined the ironSource family of companies in 2011. Previously, he served in VP positions at Payoneer and Atlas CT.