Lazada Group

Lazada Group is a privately owned e-commerce company headquartered in Singapore that was founded by Rocket Internet in 2011. As of 2014, Lazada Group operated sites in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam and had raised approximately US$647 million over several investment rounds from its investors such as Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB Kinnevik and Rocket Internet.

Its sites launched in March 2012, with a business model of selling inventory to customers from its own warehouses. In 2013 it added a marketplace model that allowed third-party retailers to sell their products through Lazada’s site; the marketplace accounted for 65% of its sales by the end of 2014.

Max is part of the executive team of Lazada.com, a leading regional online department store founded by Rocket Internet in Southeast Asia. As CEO, Max is responsible for the performance of all 5 operating countries as well as overseeing regional buying.Max started his career at Morgan Stanley’s Investment Banking division in London. Following his MBA, he joined McKinsey & Company in Germany. Over these 4 years at the firm, Max worked largely with Media and Retail clients as a consultant. During his time at McKinsey, he also joined the private equity firm 3i plc for 6 months on a secondment.

Max initially joined Rocket Internet in Germany as a regional partner before taking on the role of CEO at Lazada.

Max holds a bachelor degree of economics and history from University College London and a MBA degree from Kellogg School of Management in Chicago.