Brad Keywell

Brad Keywell (born October 1969) is an entrepreneur based in Chicago. He is co-founder and CEO of Uptake, a predictive analytics SaaS platform provider that empowers companies in major industries to optimize performance, reduce asset failures and enhance safety. He is a Managing Partner and co-founder of Lightbank, a venture fund investing in disruptive technology businesses. He is a co-founder and director of Groupon.[1] He is a co-founder and director of Mediaocean, which provides integrated technology operating systems to the advertising and media buying industry. He is a co-founder and director of Echo Global Logistics, a technology-based enterprise transportation management firm. He is an Adjunct Professor at the Booth School of Business at the University of Chicago, teaching a course along with Eric Lefkofsky entitled “Building Internet Startups.”

Early life and education

Keywell grew up in Bloomfield Hills, Michigan, and attended Cranbrook Schools. He attended the University of Michigan where he earned a Bachelor of Business Administration with honors in 1991. Keywell also attended the University of Michigan Law School, where he received his Juris Doctor cum laude in 1993. Keywell studied at the London School of Economics in 1990 and he is a member of the Michigan Bar Association and the State Bar of Illinois.