Alteryx

Alteryx is an American computer software company based out of Irvine, California,[1] with a development center in Broomfield, Colorado.[5][6] The company’s products are used for data blending and advanced data analytics.[7][8] Alteryx has a stated goal of enabling advanced analytics to be performed by non-specialists.

History

SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding.[3][1] SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded.[11] In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data[12] that allows users to manipulate, analyze and map data.[13] Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis.[11]

In 2000, SRC LLC entered into a contract with the U.S. Census Bureau that resulted in a modified version of its Allocate software being included on CD-ROMs of Census Data sold by the Bureau.[13][14]

In 2006, the software product Alteryx was released, which was a single, unified spatial and non-spatial data environment for building analytical processes and applications.[11]

In 2010, SRC LLC changed its name to that of its core product, Alteryx.[1]

In April, 2011, Alteryx raised $6 million in venture funding from the Palo Alto investment arm of SAP AG, SAP Ventures.[3] In March, 2013, Alteryx raised $12 million from SAP Ventures and Toba Capital.[15][16] In October, 2014, the company raised $60 million in Round B funding[7][8] from Insight Venture Partners, SAP Ventures and Toba Capital, and announced plans for a 30% workforce expansion.[6]

On October 28, 2015, Iconiq Capital lead a $85 million investment in Alteryx, with Insight Venture Partners and Meritech Capital Partners also participating. Alteryx announced plans to use the new capital to expand internationally, invest in research and development, and increase its sales and marketing efforts.

Dean A. Stoecker is Chairman, Chief Executive Officer and founding partner of Alteryx, a leading software developer and a pioneer of agile business intelligence technology with analytics. In this role, Dean is responsible for the overall vision and execution of the company’s strategic goals.

Dean’s leadership and motivational skills, along with his ability to create, communicate and realize a vision, are a driving force behind the steady, 20-plus percent annual growth rates of Alteryx over the last decade. He is an accomplished and respected industry professional with more than 20 years of experience, bringing to Alteryx a strong knowledge of industry dynamics, technology trends, and application requirements related to market analysis and spatial technologies.