InMobi

Founder/s: Naveen Tewari, Mohit Saxena, Amit Gupta, Abhay Singhal
Key people: Bob Bahramipour (SVP Global Business Development), Brijesh Bharadwaj (Product Manager), Anne Frisbie (Senior Vice President, InMobi Exchange and Global Alliances), Amit Gupta (Co-Founder & President, North America), Nik Harris (Senior Software Engineer) and Irene Herranz (Head of NA Marketing)
Number of employees: 501 – 1k

InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad platform, engaging 872 million uniques in over 200 countries. Additional information: • Visit www.inmobi.com, or follow us on Twitter @InMobi. • Download the InMobi Showcase App on the App Store or Google Play. • Discover the latest mobile insights at www.inmobi.com/insights/. • Developers, start monetizing today by downloading our SDK at www.inmobi.com/products/sdk.

History

InMobi started off in 2007, when it was known as mKhoj (mobile khoj), providing SMS-based search engine services. Started by the four founders out of a residential apartment in Mumbai, it has since grown into one of India’s first Unicorns. The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to mobile advertising. The company initially focused on growing the business in emerging markets such as Asia, Africa and entered the US in 2009. By this time, InMobi had already established their presence in the developing nations. ‘InMobi’ was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the Hindi word for ‘search’.