AFRICA INTERNET GROUP

Founders: Aneesa Arsahd, Allie Morse, Fatoumata Ba, Joe Falter
Key people: Aneesa Arsahd (CEO of Lamudi East Africa), Fatoumata Ba (CEO of Jumia Ivory Coast), Joe Falter (CEO of Hellofood)
Number of employees: ~500

Jumia, formerly known as Africa Internet Group (AIG), is an ecosystem of online commerces, marketplaces and classifieds websites and applications created in 2012. Started in 2012 in Lagos, the company has a presence across 23 African countries. The different lines of services are Jumia Market, Jumia Travel, Food, Jumia House, Jumia Jobs, Jumia Car, Jumia Deals and Jumia Services.

The first company to launch, Jumia, is an online shopping website for electronics and fashion. It launched in Lagos, in June 2012 and was followed by Jumia Market (formerly Kaymu), a community based online marketplaces in September of that same year. Jumia Travel (formerly Jovago), an online hotel booking platform was launched in Nigeria in June 2013, just before Jumia House (formerly Lamudi), Jumia Car (formerly Carmudi) and Jumia Food (formerly Hellofood). The last two services, Jumia Jobs and Jumia Deals were launched in April 2015. As of 2017, there are 126 websites in activity across 23 African countries.

As of 2016, Jumia had 126 operations across 23 African countries, thus covering 90% of African GDP and 3 million customers. With 3 000 employees across Africa and a network of 500,000 sellers it works with Jumia is the leading actor of online commerce in Africa.