Boomers Are Valuable Consumers Who Make Informed Life Decisions to Carry Them Into Their Next Phase of Life.

SUMMARY

Baby Boomers, defined by the US Census as those born between 1946-1964, are 76 million strong nationwide, and their influence on health care, technology, travel and e-commerce is only growing. Although Boomers can be seen as being “past their prime “, stuck in their ways, and unattractive to marketers, recent insights from US News & World Report, affirm Boomers are still valuable and motivated consumers. 83% of Boomers on US News conduct research online before making a major offline purchase, exhibiting their demand for trusted and credible information.

With 6.3 million Boomers, or 25% of its site-wide traffic coming to US News each month, US News took a deep dive into Boomer habits, combining audience surveys and analytics with recent market research to better understand this generation’s unique place in the market .

BOOMERS ARE MAKING INFORMED FINANCIAL AND HEALTH DECISIONS TO PLAN FOR A LONG AND REWARDING FUTURE

Controlling 70% of all disposable income in the United States, Boomers are a dominant financial force in the marketplace. As the Boomer Generation nears retirement age, their financial decisions are geared in affording a comfortable retirement. 57% of Boomers on US News say that funding retirement is one of their top financial concerns.

Whether they are seeking diet and exercise advice, choosing a specialty doctor, or finding the best over-the-counter health products, Boomers tend to be the largest demographic visiting US News’ health related pages. Boomers do not intend to grow old quietly. Rather, their strategic financial and health decisions today will enable them to live their retirement to the fullest. 70% of Boomers visiting US News plan on taking an overnight vacation in the next 12 months. Additionally, insights from AARP indicate that 49% of Boomers plan to spend between $ 1,000 and $ 5,000

BOOMERS ARE ACTIVE AND INFLUENTIAL PARTICIPANTS OF THEIR COMMUNITIES

Finally, Boomers are influential members of both local and national communities. In addition to their significant presence in elections, they actively engage with current events in order to createï not opinions on ago’s national agenda issues. Between 2012 and 2014, the percentage of Boobs are influential members of both local and national communities. in national elections rose from 38% to 43%.

CONCLUSION

Many have written off Boomers in favor of younger generations, but as US News research suggests, Boomers have only just begun to transform practically every industry in the country. As more and more Boomers reach retirement age, they face fundamental changes in their lifestyle and spending habits. Whether it’s smart investments to extend their nest eggs, finding the best doctors and hospitals to get their hips replaced, or exploring ideas for the perfect vacation for their golden years, Boomers are informed decision makers and motivated planners embracing a long, active and thriving future.