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Top 250 Franchise by Entrepreneur – Rank no.24 – ServiceMaster Clean – US

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Products & Services: Comm’l./residential cleaning & disaster restoration

Number of Locations: 4,932

Total Investment: $48.61K – 176.33K

Founded: 1947

Began Franchising: 1952

About ServiceMaster Clean

ServiceMaster Clean franchises offer janitorial, floor care, disaster restoration and rebuild services. ServiceMaster Clean is part of the ServiceMaster family of brands, which also includes Terminix, TruGreen, Merry Maids, AmeriSpec Inspection Services, Furniture Medic and American Home Shield.

Franchise Units

2013 3,056 200 1,676 0
2012 3,068 189 1,682 0
2011 3,034 183 1,722 0
2010 3,043 180 1,728 0
2009 3,036 177 1,727 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $48,610 – $176,335
Franchise Fee: $24,900 – $67,000
Ongoing Royalty Fee: 4-7%
Term of Franchise Agreement: 5 years, renewable

Net Worth: $50,000 – $75,000
Liquid Cash Available: $15,000 – $25,000


10-15% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 3. Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators).

Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee’s location: 1-2 days. Annual convention and regional seminars
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Intranet, web design templates, digital marketing

Franchise Ranking History

Franchise 500®: #24 (2013), #40 (2012), #42 (2011), #31 (2010), #33 (2009),
Fastest-Growing: #60 (2013),
Low-Cost: #10 (2011), #9 (2010), #5 (2009),
Top Home-Based: #9 (2012), #11 (2011), #8 (2010), #4 (2009),
America’s Top Global: #23 (2013), #37 (2012), #38 (2011), #25 (2010), #28 (2009),
ServiceMaster Clean
Type Private (Held by Clayton, Dublier and Rice Inc.), Subsidiary of The ServiceMaster Company
Industry Service
Founded 1929
Headquarters Memphis, TennesseeUSA
Key people Thomas J. Coba, President
Gary M. Bauer, Chief Operating Officer

ServiceMaster Clean is the doing-business-as name of ServiceMaster Residential/Commercial Services Limited Partnership and is a franchisor which sells and supports fire and water disaster restoration, janitorial, commercial, residential, and floor care services franchisees through the United States, Canada, and 10 other countries using the “ServiceMaster Clean” trademarks and systems to residential and commercial services.

Company History and Key Dates[edit]

  • 1929 – The ServiceMaster Company founded in Chicago, Illinois, as a moth-proofing company by Marion E. Wade, a former minor league baseball player.
  • 1937 – The ServiceMaster Company expanded into rug and carpet cleaning, and the first “on-Location” (in the home) carpet cleaning customer was served using products developed by Mr. Wade.
  • 1947 – The ServiceMaster Company incorporated with 6 employees and revenue of $125,000.
  • 1952 – ServiceMaster Residential/Commercial Services (now known as ServiceMaster Clean) first franchise was sold and established one of America’s first franchise business models.
  • 1980 to 2000 – further expansion of The ServiceMaster Company’s Consumer Services business formed a network of service companies, headquartered in Memphis, Tennessee, including ServiceMaster Clean, Terminix, TruGreen, Merry Maids, Furniture Medic, and AmeriSpec.
  • 2007 – Clayton, Dubilier & Rice, Inc. (CD&R), based in New York City, New York, acquired The ServiceMaster Company.
  • 2011 – Hank Mullany, a former Wal-Mart Stores, Inc. executive, appointed as CEO for all ServiceMaster brands. And, Thomas J. Coba, former COO of Subway, named President of ServiceMaster franchise brands, including: ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec.

ServiceMaster Clean Organizational Structure[edit]

ServiceMaster Clean has 4,500 independently owned and operated franchises worldwide. ServiceMaster Clean is a subsidiary of The ServiceMaster Company, one of the world’s largest service networks with locations in the U.S. and Canada as well as 10 countries around the globe.

Primary Service Areas[edit]

  • Disaster Restoration Services including water damage cleanup and restoration
  • Janitorial and Commercial Specialty Cleaning
  • Residential Cleaning and Floor Care including carpet cleaning

ServiceMaster Patents[edit]

The ServiceMaster Company holds two patents that support the ServiceMaster Clean proprietary cleaning process named the “Capture and Removal Cleaning” system: (1) In December 2010, The ServiceMaster Company was awarded U.S. Patent No. 7,845,047 for a “dust wand”. And (2) in December 2011, The ServiceMaster Company was awarded U.S. Pat. No. 8,083,860 for the “Capture and Removal Cleaning” system.

The ServiceMaster Clean Capture and Removal Cleaning® system meets all the environmental and performance requirements of the Green Seal™ Environmental Standard for Cleaning Services (GS-42).

Reference for Patent 7,845,047 [1] Reference for Patent 8,083,860 




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