Top 250 Franchise by Entrepreneur – Rank no. 204 – Max Muscle Sports Nutrition – US
Products & Services: Sports nutrition products, weight-loss consulting, athletic apparel
Number of Locations: 146
Total Investment: $130K – 296.7K
Began Franchising: 2001
About Max Muscle Sports Nutrition
Before founding Max Muscle Sports Nutrition, Joe Wells was a linebacker for the L.A. Raiders. After his NFL career ended, he began developing sports nutrition products, and started Max Muscle in 1991. The company licensed retail distributors prior to franchising its stores in 2001. Max Muscle Sports Nutrition stores sell sports nutrition supplements and athletic apparel, and each store is staffed with a nutrition coach to advise customers.
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Mexico.
Startup Costs, Ongoing Fees and Financing
Total Investment: $130,000 – $296,700
Franchise Fee: $18,500 – $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Net Worth: $200,000
Liquid Cash Available: $50,000
15% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 – 5. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).
How This Franchise Supports Franchisees
Training: Available at headquarters: 6 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: National advertising
Franchise Ranking History
Franchise 500®: #204 (2013), #249 (2012), #393 (2010), #394 (2009),
For more than 20 years Max Muscle Sports Nutrition (MMSN) has been driven by Science and Defined by Quality.
Max Muscle Sports Nutrition’s focus on superior quality begins with product formulations that are strictly based on sound scientific research and coupled with the sourcing of only the finest raw materials and ingredients. All MMSN products are then manufactured in cGMP facilities in the USA.
Max Muscle is NOT about being the least expensive, Max Muscle is about being the best.
Max Muscle customers get results because in addition to our superior quality line, MMSN Stores provide solutions. Every Max Muscle store is equipped with a Certified Fitness Nutrition Coach who can create your very own customized nutrition plan. The proper guidance and education delivered by an experienced, trained professional ensures you get the best supplements for your needs and you learn how to use them correctly to maximize your results!
Max Muscle Sports Nutrition has been a trusted name for more than two decades. We have improved millions of lives over the years because we are committed to providing our customers with the best in quality supplements and solutions through greater education.
Visit a Max Muscle Sports Nutrition store today and experience what makes Max Muscle Sports Nutrition the best!
Driven by Science, Defined by Quality.
Max Muscle Corporate Offices
210 West Taft Avenue
Orange, California 92865
Max Muscle Sports Nutrition official website