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百大连锁店-Rank no. 412 – 新移民致富之路

Rank no. 412 – Cousins Subs – US

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Products & Services: Hot/cold subs, salads, soups, desserts

Number of Locations: 133

Total Investment: $119.19K – 300.79K

Founded: 1972

Began Franchising: 1985

About Cousins Subs

Missing the submarine sandwiches he’d enjoyed growing up, Bill Specht began thinking about opening his own sandwich shop in his new home, Milwaukee. Finally, he teamed up with his cousin, Jim Sheppard, along with their wives, Sandy Specht and Mary Sheppard, to open the first Cousins Subs in 1972. With the help of a local baker, they came up with a unique bread recipe, and bread is now baked fresh several times a day in every Cousins Subs shop.

Franchise Units

2013 117 0 0 16
2012 121 0 0 16
2011 129 0 0 16
2010 134 0 0 16
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Arkansas, Arizona, Florida, Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Midwest, North Dakota, Oklahoma, South, South Dakota, Southeast, Southwest, Texas, Wisconsin.

Startup Costs, Ongoing Fees and Financing

Total Investment: $119,200 – $300,800
Franchise Fee: $25,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable

Net Worth: $300,000
Liquid Cash Available: $100,000


10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 20. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).

Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters. Available at franchisee’s location. 21 days training total
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Online marketing, marketing consultant

Franchise Ranking History

Franchise 500®: #412 (2013), #384 (2012),
Cousins Submarines
Cousins Subs Logo.png
Type Private
Industry Restaurants
Founded Milwaukee, Wisconsin (1972)
Headquarters Menomonee Falls, Wisconsin
Key people Bill Specht (Founder), Christine Specht (President)
Products Sandwiches
Other food products

Cousins Submarines,[1] better known as Cousins Subs, is a U.S. sub sandwich chain founded in 1972 in MilwaukeeWisconsin. Cousins Subs is a regional chain with stores throughout the Midwest and on the West Coast. Even though the majority of franchises are in Wisconsin, Cousins restaurants can also be found in five other states: Arizona, Illinois, Michigan, Minnesota, and North Dakota.

Cousins Subs started in 1972, founded by two cousins from Atlantic City, New Jersey: Bill Specht and James Sheppard. They opened their first restaurant in Milwaukee, located at 60th Street and Silver Spring Drive.[2]

Until 1985 all Cousins Subs locations were company-owned. Cousins continued to open company-owned stores until 2004. In October 2004, Cousins announced that it would be selling 25 of their 40 company owned stores to franchisees in order to adopt a more traditional franchise growth model.

Co-founder James “Jim" Sheppard died on July 2, 2007 due to complications stemming from surgery and long-term health problems.


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